Background

Virginia Commonwealth University (VCU) is a major urban university in Richmond, serving 28,000+ students and employing 24,000 across the region. Known for hands-on learning and community engagement, VCU hosts a wide range of high-impact events that support recruitment, academics, and partnerships.

Objective

Create a flexible, easy-to-use event environment that delivers:

• Clear, intelligible speech
• High-quality sound 
• High-resolution visual presentation
• Ability to have simple and advance operation

Solution

Productive AV delivered a streamlined, rider-friendly upgrade designed for performance and ease of use:

• Enhanced Audio: Biamp column array speakers, 15″ subwoofers, and Shure wireless microphones for clear, consistent sound throughout the entire room
• Upgraded Visuals: 144″ HD projection screens with laser projectors for bright, crisp imagery
• Intuitive Controls: Q-SYS system for simple, user-friendly operation
• Clean Aesthetics: Custom-fabricated mounts creating a floating screen effect

The result is a polished, high-performing event space that supports everything from recruitment events to large-scale university programs—without adding complexity for end users.